Step-by-step guides for working a booth, capturing leads and following up. 4 posts.
The two staffing models that work, why shared ownership of the nightly review fails, shift patterns, and the handovers where leads actually vanish.
Four versions of the same email at four levels of captured context, the subject lines that work, and the three-touch sequence. With reusable skeletons.
What to send before you leave the hall, what waits until morning, and the three touches that get replies. Including what to do when you have no context.
What to decide before the doors open, how to capture a lead in ten seconds, and the twenty minutes each night that decide whether any of it converts.