Playbooks12 min read
Who captures and who sells: staffing a booth so leads survive
The two staffing models that work, why shared ownership of the nightly review fails, shift patterns, and the handovers where leads actually vanish.
Read itWhat works at a booth, what breaks, and why the contact details are the least valuable part of the exchange. 12 posts across 6 topics.
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The two staffing models that work, why shared ownership of the nightly review fails, shift patterns, and the handovers where leads actually vanish.
Read itBilingual visiting cards, WhatsApp as the default channel, team booths and GST invoicing. What actually differs about capturing leads at Indian trade fairs.
Cost per accepted lead rather than cost per card, the full cost stack most teams underestimate, and the attribution chain that has to survive your CRM import.
The seven card designs that break extraction, why OCR and AI extraction fail differently, and what a confidence score is actually telling you when it drops.
The run order that works: consolidate, normalise, deduplicate, verify, tag, import. What to fix, what to reject, and why importing first is the expensive path.
Four reasons events produce duplicates, why matching on name always fails, what each CRM actually does, and the normalisation checklist that prevents it.
Four versions of the same email at four levels of captured context, the subject lines that work, and the three-touch sequence. With reusable skeletons.
Paper cards, badge scanners, organiser retrieval, QR codes, tablet forms, prize draws and chat capture. What each is genuinely good at, and where each fails.
What organisers charge for lead retrieval, what the rental does not include, and the arithmetic that tells you when owning your capture becomes cheaper.
What to send before you leave the hall, what waits until morning, and the three touches that get replies. Including what to do when you have no context.
The contact details survive. The reason the lead mattered does not. Why context decays faster than data, and the ten-second habit that fixes it.
What to decide before the doors open, how to capture a lead in ten seconds, and the twenty minutes each night that decide whether any of it converts.
Twenty free scans is enough to work one real day and see whether the capture holds up on your cards.